Facebook has launched the most exclusive application on Thursday, which can only be used by celebrities and other famous people in order to reach their fans easier. It currently works only in the United States and it comes without ads.
Facebook Mentions allows its famous users to track what fans are talking about them, but also to talk with them or reply to certain messages.
They will have the ability to live chat with their fans and post new statuses without getting notifications for other feed posts, quizzes and ads.
The application will be available to users with verified pages, so potential fake profiles will be completely avoided. At the moment different brands and media still cannot use Mentions, but Facebook management says that in the following months the application will become available for more countries and more types of verified profiles.